Top Home Services Creator
Marcus Hale
Home Services and Trades Creator
Home ServicesDemo data
Summit Roofing cut cost per lead by 38% with job-site content
A 3-truck roofing company in Dallas turned storm-season jobs into a weekly content engine that now drives most of its inbound calls.
-38%Cost per lead
412Calls attributed
96Videos published
4Platforms
01
Challenge
Summit spent $14K a month on lead aggregators with no brand recognition and declining margins.
02
Approach
We matched Summit with Marcus Hale, built a storm-season campaign around before-and-after and common-mistakes content, localized by neighborhood, and connected call tracking to every video.
03
Outcome
Within 90 days, content-attributed calls overtook paid aggregators and cost per lead fell by 38%.
“People call and say they feel like they already know us. That never happened with paid leads.”
Demo data. Performance figures shown are illustrative until enough live campaigns exist to report real results.
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