Private creators
A spokesperson that belongs to your brand.
A custom virtual creator, owned or licensed exclusively by your company. Designed for your audience, trained on your brand, and never available to anyone else.
Brand character 1
Brand character 2
Brand character 3Owned or licensed
Two ways to make a creator yours.
License a private creator for a defined term with full exclusivity, or commission one your company owns outright. Either way, the identity, voice, and likeness are never shared.
- Full exclusivity across every category and market
- Identity, voice, and reference assets held for your company
- Consistent across campaigns, markets, and years
- Transferable on acquisition or rebrand
Enterprise creator program
Multiple brand characters, one brand system.
Large organizations rarely need one spokesperson. They need a cast, organized the way the business is.
By region
A creator for North America, one for LATAM, one for EMEA, each fluent in local language and culture.
By audience
A creator for homeowners and another for contractors. A creator for patients and another for referring physicians.
By product line
Distinct characters for distinct lines, so each has its own voice without diluting the master brand.
By language
Native-language creators sharing one brand identity, scripts localized not just translated.
By country
Country-specific creators that meet local advertising and disclosure rules.
How it works
From brief to private roster in weeks.
- 01
Brief
Audience, personality, voice, look, and the role the creator plays for your brand.
- 02
Design
Concepts, voice samples, and look options reviewed with your brand and legal teams.
- 03
Build
Production of the creator identity, voice, and reference library.
- 04
Launch
The creator joins your private roster, exclusive to your company.
Disclosure
Always a creator. Never a customer.
- Private creators are presented as brand spokespeople and creators.
- They are never presented as real customers, patients, clinicians, or employees.
- Platform and regulatory disclosure requirements are applied per market.
- Your legal team reviews identity and usage terms before launch.
Ready when you are
Build the face of your brand.
Onboarding takes a day. The first content is in review within a week. Everything is approved by you before it goes live.