01
Organic Social Campaign
Consistent creator content across your social channels.
Campaigns
Campaigns built for a business outcome.
Not posts. Campaigns, with a goal, an audience, an offer, a creator, a content mix, a publishing plan, and a number to beat.
Campaign types
14 ways to run a campaign.
Each type comes with its own strategy template, content mix, and measurement plan.
02
Paid Advertising Campaign
Ad-ready creative with hooks, offers, and variations.
03
Product Launch
Build anticipation, launch, and sustain momentum.
04
Service Promotion
Put one service in front of the right customers.
05
Seasonal Campaign
Timed content tied to seasons, holidays, and moments.
06
Local Lead Generation
Neighborhood-level content that drives calls and forms.
07
Brand Awareness
Reach new audiences with recognizable creator content.
08
Educational Campaign
Teach, answer questions, and build authority.
09
Retargeting
Bring back people who already know you.
10
Recruitment
Attract employees with culture-forward content.
11
Franchise Recruitment
Attract qualified franchisee candidates.
12
Location Launch
Open a new location with a local splash.
13
Event Promotion
Fill the room before, during, and after the event.
14
Customer Reactivation
Re-engage past customers with timely offers.
Example campaigns
How campaigns come together.
Demo case studies showing structure, creator, platforms, and results. Figures are labeled as demo data.
Home ServicesDemo data
Summit Roofing Co.
-38%Cost per lead
Summit Roofing cut cost per lead by 38% with job-site content
DentalDemo data
Brightline Dental Group
4.2xNew patient inquiries
Brightline Dental grew new patient inquiries 4.2x across 6 locations
Med SpaDemo data
Glow House Med Spa
+280%Bookings
Glow House filled its treatment calendar and tripled memberships
Content pillars
A content mix, not a content pile.
Every campaign balances pillars so your audience gets educated, entertained, and convinced, not just sold to.
EducationAuthorityEntertainmentSocial proofProductServicePromotionLifestyleBehind the scenesCommunityFAQProblem solvingBrand story
Example mix · Local lead generation
- Education35%
- Social proof25%
- Promotion20%
- Authority10%
- Behind the scenes10%
Content formats
19 formats, produced to spec.
From talking-head to before-and-after, each format has its own script structure, duration guidance, and platform fit.
01Talking head
02Product demonstration
03Educational video
04Explainer
05Lifestyle content
06Short-form ad
07Vertical video
08Long-form video
09Review
10Brand spokesperson
11Interview
12Podcast style
13Street interview style
14Walkthrough
15Before and after
16Storytelling
17FAQ
18List format
19How-to
Objectives
Every campaign has a metric.
Pick the goal and the platform reports on the metric that matters, not vanity numbers.
Generate leads→ LeadsIncrease bookings→ BookingsDrive calls→ CallsDrive website traffic→ Website visitsIncrease sales→ SalesBuild awareness→ ReachLaunch product→ SalesLaunch location→ LeadsPromote service→ AppointmentsPromote event→ RegistrationsIncrease memberships→ MembershipsGenerate appointments→ AppointmentsRecruit employees→ ApplicationsRecruit franchisees→ InquiriesRetarget customers→ ConversionsEducate customers→ Watch timeIncrease social engagement→ Engagement
Ready when you are
Choose your industry. Choose your creator. Launch your campaign.
Onboarding takes a day. The first content is in review within a week. Everything is approved by you before it goes live.