Top Home Services Creator
Marcus Hale
Home Services and Trades Creator
Creator-led marketing for home servicesLaunch industry
Turn Real Jobs Into Content That Generates Leads
Home service companies spend heavily on leads while most still post weak social content. We turn every job into campaigns that educate homeowners and fill the schedule.
-38%Avg. cost per lead reduction
Demo data2.4xCalls attributed to content
Demo data14Trades supported
Specialties
Why home services works
From roofing to solar, we match you with creators who speak the language of the trade, produce education-first content, publish it across every platform, and connect each call and form back to the video that generated it..
From roofing to solar, we match you with creators who speak the language of the trade, produce education-first content, publish it across every platform, and connect each call and form back to the video that generated it.
Campaign objectives we build for
- Generate leadsMeasured in leads
- Drive callsMeasured in calls
- Promote serviceMeasured in appointments
- Launch locationMeasured in leads
- Recruit employeesMeasured in applications
Industry specialists
Creators who specialize in home services
Every creator below has home services experience, tracked by campaign. Performance figures are illustrative demo data until live results exist.
4.1x average engagementDemo data
New
Tyler Brennan
Home Services and Solar Creator
3.6x average engagementDemo data
Content that works here
What we create for home services brands
A content system, not a one-off post. Each example maps to a pillar in your strategy and a format proven in this category.
Social proofVertical video
Before and after
Dramatic transformations that stop the scroll and prove the work.
AuthorityWalkthrough
Job walkthroughs
Show the process so homeowners understand what they are paying for.
EducationEducational
Customer education
Answer the questions homeowners search for before they call.
Problem solvingList
Common mistakes
What homeowners get wrong and how to avoid expensive repairs.
EducationHow-to
Maintenance tips
Seasonal checklists that keep your brand top of mind.
PromotionShort-form ad
Emergency service
Fast, reassuring content for people who need help today.
Social proofStorytelling
Project showcases
The story of one job from estimate to final walkthrough.
PromotionShort-form ad
Seasonal campaigns
Storm season, summer AC, winter furnace, spring cleanup.
PromotionExplainer
Financing promotions
Make large projects feel affordable with clear financing content.
CommunityTalking head
Neighborhood targeting
Content localized by city, neighborhood, and service area.
Campaign templates
Start from a campaign that already works
Each template includes the strategy, a sample hook, recommended platforms, and duration. Your strategist adapts it to your offers and locations.
Promotion 20s
Emergency Service
Fast, reassuring content for urgent repairs.
“Your AC died at 2pm on the hottest day of the year. Here's what to do first.”
Short-form ad
Social proof 25s
Before and After
Transformation content with the story behind the job.
“This roof was 22 years old. Watch what 2 days of work did.”
Before and after
Problem solving 35s
Common Mistakes
Three mistakes homeowners make before calling a pro.
“Stop doing this to your water heater.”
List format
Education 40s
Maintenance Tips
Seasonal maintenance checklists.
“Five minutes this weekend saves you $1,200 this winter.”
How-to
Social proof 45s
Project Showcase
One job, start to finish.
“They called us for a leak. They got a brand-new kitchen.”
Storytelling
Promotion 20s
Seasonal Offer
Timed promotions with a clear CTA.
“Book your fall tune-up before the first freeze and save $89.”
Short-form ad
Services for home services
Everything a home services marketing team would do. In one system.
- Lead generation campaigns
- Service-area localization
- Review and reputation content
- Recruiting content
- Financing promotions
- Call tracking and attribution
Analytics example
Performance intelligence
Home Services · Last 30 days
Calls
412+64%
Form submissions
238+41%
Cost per lead
$31-38%
Completion rate
58%+12%
Leads by week
trending upW1W6W12
Top creators
- 13.5x
Sofia Marin
Real Estate and Luxury Creator
- 23.1x
Marcus Hale
Home Services and Trades Creator
- 33.3x
Tessa Lin
Dental and Healthcare Creator
- 43.5x
Derek Oyelaran
Finance, Legal, and Insurance Creator
Insight
Marcus outperforms category average by 4.1x
Recommend increasing Marcus content share to 60% next month.
Apply to next campaignInsight
Promotion content drives the lowest cost per leads
Shift two weekly slots from promotion to this pillar.
Apply to next campaignInsight
Localized versions outperform generic by 27%
Every location-specific script beat the national version on calls and saves.
Apply to next campaignClaim review
Every claim reviewed before it is produced.
Even in lower-risk categories, scripts pass a claim review for accuracy, disclosures, and platform policies before production.
standard risk category- License numbers displayed where state law requires.
- Financing offers must include APR and term disclosures.
- Creators never present themselves as past customers.
- Virtual creators are always presented as creators and spokespeople, never as customers, patients, or clinicians.
Questions
Home Services FAQs
How quickly can we launch a home services campaign?
Most brands complete onboarding in a day, approve a strategy within 48 hours, and have the first content in review inside a week.
Do we approve everything before it goes live?
Yes. Scripts and videos move through an approval workflow with comments, revisions, and full version history. Nothing publishes without approval.
Can we use our own offers, phone numbers, and locations?
Every campaign is localized by location, so each version carries the right city, offer, phone number, URL, and call to action.
Ready when you are
Ready to grow your home services business?
Choose a creator, approve a strategy, and have your first content in review within a week.