Enterprise Favorite
Ryan Castillo
Franchise and Multi-Location Creator
Creator-led marketing for fitnessLaunch industry
Fitness Marketing Built to Grow Your Business
Franchisors control approved campaigns across hundreds or thousands of locations. Franchisees get localized content, approved creators, and a workspace of their own.
1 → 1,000+Locations per campaign
-70%Approval time reduction
Demo data8Localized fields
Specialties
Why fitness works
Built for fitness brands that want measurable growth.
Create national campaigns, approve scripts and videos centrally, and distribute to every location with localized city, offer, phone number, URL, CTA, creator, and imagery. Compare locations and control the brand at scale.
Campaign objectives we build for
- Generate leadsMeasured in leads
- Launch locationMeasured in leads
- Recruit franchiseesMeasured in inquiries
- Build awarenessMeasured in reach
- Promote serviceMeasured in appointments
Industry specialists
Creators who specialize in fitness
Every creator below has franchises experience, tracked by campaign. Performance figures are illustrative demo data until live results exist.
3.9x average engagementDemo data
Content that works here
What we create for fitness brands
A content system, not a one-off post. Each example maps to a pillar in your strategy and a format proven in this category.
PromotionShort-form ad
National campaigns
One campaign, approved once, localized everywhere.
CommunityVertical video
Localized versions
City, offer, phone, URL, and creator per location.
Brand storyStorytelling
Franchisee recruitment
Attract qualified candidates, FTC-compliant.
PromotionShort-form ad
Location launches
Grand opening campaigns by market.
AuthorityEducational
Brand standards content
Consistent voice across every market.
Campaign templates
Start from a campaign that already works
Each template includes the strategy, a sample hook, recommended platforms, and duration. Your strategist adapts it to your offers and locations.
Promotion 20s
National Offer
Centrally approved offer localized by market.
“{{city}}, your {{offer}} is here. Call {{phone}}.”
Short-form ad
Promotion 20s
Location Launch
Grand opening content.
“{{city}}, we're officially open.”
Short-form ad
Brand story 45s
Franchisee Recruitment
FTC-compliant recruiting.
“What owning a location actually looks like.”
Storytelling
Brand story 50s
Brand Story
National brand story.
“From one location to 400. Here's the story.”
Storytelling
Education 35s
Local Education
Education localized by city.
“Three things {{city}} homeowners should know before summer.”
Educational video
Services for fitness
Everything a franchises marketing team would do. In one system.
- National campaign management
- Location localization engine
- Central and regional approvals
- Approved creator rosters
- Location performance comparison
- Franchisee workspaces
Analytics example
Performance intelligence
Franchises · Last 30 days
Locations active
412+18%
Leads per location
38+46%
Top market
Miami+27% vs Orlando
Brand compliance
100%Enforced
Leads by week
trending upW1W6W12
Top creators
- 13.5x
Sofia Marin
Real Estate and Luxury Creator
- 23.1x
Marcus Hale
Home Services and Trades Creator
- 33.3x
Tessa Lin
Dental and Healthcare Creator
- 43.5x
Derek Oyelaran
Finance, Legal, and Insurance Creator
Insight
Ryan outperforms category average by 3.9x
Recommend increasing Ryan content share to 60% next month.
Apply to next campaignInsight
Promotion content drives the lowest cost per leads
Shift two weekly slots from promotion to this pillar.
Apply to next campaignInsight
Localized versions outperform generic by 27%
Every location-specific script beat the national version on calls and saves.
Apply to next campaignLocalization engine
One campaign, every location
Corporate approves the master campaign. The platform generates a version for each market with the right city, offer, phone, URL, call to action, creator, and imagery, then routes it to regional approvers.
Corporate campaign
Spring New Client Campaign
City{city}
Offer{offer}
Location{location}
Phone{phone}
URL{url}
CTA{cta}
Creator{creator}
Images{images}
One approval. 5 localized versions.
Compliance built in
Franchises is regulated. Our scripts know it.
Franchises carries elevated advertising risk. The compliance engine checks every script against the rules below and flags issues before anything reaches your approvers.
elevated risk category- Franchise recruitment content follows FTC Franchise Rule.
- No earnings claims outside the FDD.
- Brand standards enforced through templates and approvals.
- Virtual creators are always presented as creators and spokespeople, never as customers, patients, or clinicians.
Questions
Fitness FAQs
How does localization work?
Create one national campaign. The platform generates a version per location with localized city, offer, phone number, URL, CTA, creator, and images. Each version flows through the approval chain you define.
Can franchisees create their own content?
Yes, within the guardrails you set: approved creators, templates, claims, and assets. Everything can require corporate or regional approval before publishing.
Can we compare locations?
Location analytics compare leads, cost per lead, engagement, and revenue across markets, regions, and the whole system.
Ready when you are
Ready to grow your fitness business?
Choose a creator, approve a strategy, and have your first content in review within a week.